How Often Should Businesses Post on Social Media?
I’m often asked how often businesses should post on social media and what they should be posting about. The answer to this question depends on a variety of factors, including your audience, the social media platform you are using, and your overall marketing strategy.
In general, businesses should aim to post on social media at least once a day, although the frequency can vary depending on the platform. For example, Twitter and Instagram typically require more frequent posts, while Facebook and LinkedIn can be less frequent.
businesses should aim to post on social media at least once a day
When it comes to what to post about, the content should be engaging and relevant to your audience. This can include a mix of promotional content (less frequent posts), such as special offers or product updates, and educational or informative content (more frequent), such as industry news or tips and tricks related to your products or services.
the content should be engaging and relevant to your audience
One effective approach is to follow the 80/20 rule, where 80% of your content is informative and 20% is promotional. This helps to build trust with your audience by demonstrating your expertise and providing value, while also promoting your products or services in a more subtle way.
It’s also important to keep your content varied and interesting by including a mix of formats, such as photos, videos, and infographics. You can also consider incorporating user-generated content or highlighting customer success stories to add a personal touch and build a sense of community around your brand.
demonstrate your expertise and provide value
In summary, businesses should aim to post on social media at least once a day and should focus on creating engaging and relevant content for their audience. By following the 80/20 rule and incorporating a variety of formats, you can build trust with your audience and promote your products or services in a way that feels authentic and valuable.
Author
Brooke Reynolds
Marketing Director | Up North Drone Productions
Meet Brooke Reynolds, the "Social Media Maven" and a digital marketing whiz. Her ability to create engaging and relatable content is so impressive that even the algorithms bow down to her. With a mind as sharp as a well-crafted hashtag, Brooke can turn any Instagram account into a thriving community of loyal followers who double-tap everything she posts. If you want your brand to stand out, Brooke is the go-to expert. Her skills and expertise are unmatched in the digital marketing world. So if you want your brand to be seen, heard, and liked, Brooke is your go-to gal.