About

Nicole Bouyea

I’m Nicole Bouyea, a financial professional with New York Life. My claim to fame? Helping people build and protect wealth in ways that are meaningful, personal, and achievable — whether that’s starting a savings plan for a newborn, setting up employee benefits for a business, or creating strategies to secure a family’s future.

I specialize in financial planning with a focus on juvenile wealth accumulation and protection strategies, along with employee benefits and business planning. I love helping clients think long-term — protecting what matters most today while setting up the next generation for success. I also work closely with my clients’ CPAs and attorneys as a coordinated team to ensure every piece of their financial world fits together seamlessly.

People often think financial professionals are just about numbers, but that’s not who I am. I’m very genuine — I wear my heart on my sleeve and always put my clients’ best interests first. I see this work as a partnership built on trust and real conversations, not transactions.

One of my proudest accomplishments was earning the Career Success Award and being the first agent in nine years to achieve it in our general office territory. It represents the relationships I’ve built, the goals I’ve helped clients reach, and the consistency it takes to make a difference over time.

Outside of work, I’m an avid horse lover and owner — I actually grew up on a horse farm, and that lifestyle taught me a lot about discipline, patience, and hard work. Today, my husband and I have a full and lively household with three kids (ages 1½ through 15), a cat, a dog, three guinea pigs, and four horses. I’m also a volunteer 4-H leader in Clinton County, where my kids enjoy showing everything from horses to sheep to guinea pigs.

When I’m not working or at a 4-H event, I’m dreaming about travel — my bucket list includes Peru, Greece, Cambodia, and Egypt, and I’m thrilled to be checking Greece off the list in 2026!

In short, I work with individuals and business owners of all ages — from newborn to retired — to help them optimize their financial plans and protect their most valuable assets. My goal is simple: to make financial confidence accessible and achievable for everyone I meet, through honest guidance, long-term relationships, and genuine care.

The best time to look at wealth accumulation strategies for your child is today! The younger they are, the more wealth we can create for them — whether it’s for a down payment on a car, helping pay for college, buying their first home, or just preparing for whatever life throws their way. And the best part? These strategies also protect their future insurability, giving them lifelong benefits that start early.

For business owners with 2–9 or 10+ employees, you’re missing out if you’re not offering added-value benefits to your team — benefits that don’t cost your business anything. These are fully portable, permanent, cash value policies, with guaranteed issue (no medical questions) for groups of 10+ employees or simplified issue (just a few questions, no labs) for 2–9 employees. Even better, dependents — including children and grandchildren —are eligible too. *Some industry exclusions apply.

Have a family member who’s uninsurable? Let’s chat. There are often creative ways to protect your family’s financial future — even when traditional options aren’t available.

www.newyorklife.com/agent/ncbouyea