Why You Need a Website and Not Rely on a Facebook Business Page
Having a strong online presence is vital for businesses of all sizes, and a website is an essential part of that. While a Facebook business page can be a helpful tool, it should not be the only online presence a business has.
Here are several reasons why you need a website and should not rely solely on a Facebook business page:
Ownership
With a website, you own your content and can control how it looks and functions. Facebook, on the other hand, owns your page, and they can change the layout or algorithm at any time, which can significantly impact your reach.
Professionalism
A website offers a more professional and polished image than a Facebook page. Your website is a reflection of your brand and can showcase your products, services, and values in a more sophisticated manner.
Branding
A website allows you to have complete control over your brand identity, including colors, fonts, and images. A Facebook page can limit your branding options and may not allow you to stand out from your competitors.
Search engine visibility
A website can help improve your search engine visibility and can be optimized to rank higher in search engine results. A Facebook page, on the other hand, is limited to Facebook search results and may not be as easily discoverable.
Analytics
A website provides detailed analytics that can help you understand your audience and track your website’s performance. A Facebook page only offers basic insights and does not provide as much detail.
E-commerce
If you are selling products or services, a website with e-commerce capabilities is essential. While Facebook offers the option to sell products through a Facebook shop, a website can provide more advanced e-commerce features and is more user-friendly for customers.
While a Facebook business page can be a useful tool for businesses, it should not be the only online presence. A website offers more control, professionalism, and branding opportunities, as well as better search engine visibility, analytics, and e-commerce capabilities. A website is a worthwhile investment that can help your business grow and succeed in the digital age.
Author
Michael Murray
Creative Director | Bailiwick Marketing
Meet Michael, the creative guru behind Bailiwick Marketing. He's got more marketing knowledge than a room full of Mad Men, and enough operational skills to run a circus. With years of experience in marketing and web development, he's here to work his magic and help businesses thrive. His mystical powers of insight and business planning are at your service, so hold on tight and get ready to take your business to the next level!
Michael is also known by some as the "Introducer-in-Chief", as he is the founder and creator of the ACRN website.