About

Don Purdy

Hi, I’m Don Purdy. I’m a marketing and communications professional who helps organizations get the marketing expertise they need without adding a full-time employee.

I provide marketing services on a fractional basis, giving businesses experienced marketing leadership, strategy, and hands-on support when and where they need it.

My background includes more than two decades of experience in marketing, communications, education, and program development. I spent 18+ years leading marketing and communications for the University at Albany’s MBA for Executives program, helping it adapt, grow, and stand out in a changing marketplace.

That experience taught me something important: good marketing starts with understanding people. What do they need? What motivates them? And why should they care about what you offer?

Today, I bring that same people-first approach to businesses and organizations that need marketing expertise without the cost or commitment of a full-time marketing executive.

I enjoy solving marketing challenges, connecting the dots, and helping good organizations tell their stories more effectively.

In a recent intro by Amanda Blanton, Don Purdy shared details about the MBA for Executives program — a 21-month journey for experienced managers to strengthen leadership skills. With small cohorts, global travel, real-world case studies, and strong peer connections, the program has driven major career growth for alumni. ARCC members can also apply for a special scholarship opportunity.

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