Tag Lines and Catchphrases

When it comes to tag lines or catchphrases for your organization, the common advice is to keep it simple and memorable. However, some organizations may find themselves torn between multiple options that all seem equally compelling. So, is it okay to have more than one tagline or catchphrase for your organization?

keep it simple and memorable

The short answer is that it depends on your organization’s goals and branding strategy. If you’re a large corporation with multiple product lines, it may make sense to have different taglines for each one. For example, Coca-Cola has used “Taste the Feeling” as a general brand tagline, but also uses “Open Happiness” for their advertising campaigns. Similarly, Nike has used “Just Do It” for their overall brand message, but also uses “Believe in Something. Even If It Means Sacrificing Everything” for a specific campaign.

On the other hand, if you’re a smaller organization with a more focused brand message, having multiple taglines may dilute your message and confuse your audience. In this case, it’s best to choose a single tagline that encapsulates your brand’s core values and mission.

choose a single tagline

It’s important to note that having multiple taglines or catchphrases does not mean you can simply throw them all out there and hope for the best. Each tagline should be carefully crafted to resonate with your target audience and fit within your overall branding strategy.

In conclusion, having more than one tagline or catchphrase for your organization can work in certain contexts, but it’s important to consider your organization’s goals and branding strategy before deciding. Ultimately, your tagline should be memorable, impactful, and consistent with your brand message.