Your Elevator Pitch

An elevator pitch is a concise and compelling summary of your organization’s mission, goals, and impact. The name “elevator pitch” comes from the idea that you should be able to deliver this pitch in the time it takes to ride an elevator with someone.

So, how long should an elevator pitch be? The answer is that it depends on your audience and the situation. Generally, an elevator pitch should be between 30 seconds and two minutes long. You should be able to deliver the key points of your organization’s mission and impact in this time frame without overwhelming your audience with details.

your organization’s mission, goals, and impact

It’s also important to consider tailoring your elevator pitch for different audiences. For example, your pitch to board members might focus more on financial impact and long-term strategy, while your pitch to volunteers might emphasize the emotional and personal benefits of getting involved.

Regardless of the audience, your elevator pitches should share some common threads. They should all be clear, concise, and compelling. They should also emphasize your organization’s unique value proposition and impact. If you can communicate what makes your organization stand out in a crowded field, you’ll be more likely to get the attention and support you need.

Incorporating your elevator pitch into other communication formats is essential for building a consistent and compelling brand message. You can use elements of your elevator pitch in your newsletters, on your website, and in your social media posts. For example, you might use a shortened version of your elevator pitch as your organization’s tagline or headline on your website.